Ops-level breakdowns from inside active builds. Every article is pulled from real work — GHL pipelines, agent fleet deployments, SEO campaigns, and client debriefs. No repackaged Twitter threads.
Running a coordinated fleet of specialized AI agents sounds futuristic until you have to actually build and manage one. Here is what the architecture looks like at Merlino AI today — the roles, the handoffs, and where it breaks.
Most GHL pipelines are a mess of automation triggers and half-configured workflows. Here is the architecture we actually use — and why the simple version outperforms the complex one.
A 90-day local SEO engagement, what we promised, what we built, what moved, and what we would do differently. No vanity metrics. No NDA violations. The real decision log.