The systems and infrastructure behind Merlino AI.
Client names are withheld under NDA. What's documented here is the work itself — the architecture, the decisions, and the outcomes. These are the systems currently running inside an AI-native agency.
- AI
AI Agent Fleet
A coordinated fleet of specialized AI agents covering sales outreach, content production, front-end development, SEO research, and ops coordination. Built and managed in-house at Merlino AI.
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- GH
GHL Pipeline Architecture
End-to-end Go High Level pipeline design for AI-assisted lead nurturing, appointment booking, and follow-up automation. Deployed across multiple client accounts.
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- SE
Local SEO Systems
Programmatic local SEO infrastructure including silo templates, citation management, GMB optimization, and ranking tracking. Built for scale across multi-location clients.
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- RL
Revenue Loop Playbooks
Documented cold-to-close workflows from outreach through proposal to delivery. Full debrief on each campaign — what worked, what missed, and the decision logic behind both.
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