The systems and infrastructure behind Merlino AI.

Client names are withheld under NDA. What's documented here is the work itself — the architecture, the decisions, and the outcomes. These are the systems currently running inside an AI-native agency.

  • AI

    AI Agent Fleet

    A coordinated fleet of specialized AI agents covering sales outreach, content production, front-end development, SEO research, and ops coordination. Built and managed in-house at Merlino AI.

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  • GH

    GHL Pipeline Architecture

    End-to-end Go High Level pipeline design for AI-assisted lead nurturing, appointment booking, and follow-up automation. Deployed across multiple client accounts.

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  • SE

    Local SEO Systems

    Programmatic local SEO infrastructure including silo templates, citation management, GMB optimization, and ranking tracking. Built for scale across multi-location clients.

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  • RL

    Revenue Loop Playbooks

    Documented cold-to-close workflows from outreach through proposal to delivery. Full debrief on each campaign — what worked, what missed, and the decision logic behind both.

    Read the debriefs